How to Choose the Top Conference Themes For Your Next Corporate Event
When planning a conference, the theme plays a huge part in the tone and message you send across. Plus, if you’ve been having conferences year in and year out, leveraging the right theme can make your event feel fresh and new, immersing your audience in something different.
This guide will walk you through conference themes, what they can do for your event, how to choose one that resonates with your audience, and more. Keep reading to take your next conference up a notch.
What is a Conference Theme and Why is it Important?
Nowadays, events are often held in unique locations with cutting-edge technology and state-of-the-art facilities. While they can make your conference more interesting, they’re not enough to stand out. To be unique and memorable, you’ll need to engage with your audience in ways that other events haven’t already tried.
This is where company conference themes come into play. By using an effective and eye-catching theme, you’ll not only set the right expectations and tone for your event — you’ll also create excitement, promote shares online, and raise overall engagement among your guests.
How Do You Pick the Right Conference Theme for Your Audience?
Picking the right theme isn’t as easy as it sounds — there are a lot of details you need to keep track of to ensure the theme you pick is a good fit. Don’t worry; we’ll spell it out for you.
To pick the perfect theme, you need to do the following:
Ensure Your Theme is Relevant to Your Target Audience
First things first: who is your target audience?
Since the conference is for them, you need to keep your attendees in mind. What do they want to learn? What are the problems they need to solve? What topics are they the most interested in? Once you answer these essential questions, try to find an underlying connection that can determine your theme.
Choose a Theme that Will Engage and Excite Your Attendees
As much as your event should be informational, it should also be fun, creative, and exciting. Therefore, it’s essential to select a theme that points to a specific topic but still opens its doors to different interpretations. This will make your event dynamic, effectively engaging and exciting for your audience.
Make Sure the Topic is Timely and Interesting
Another strategy to keep in mind when browsing corporate conference theme ideas is to see whether it’s interesting and timely enough. As you well know, themes in the event industry are trend-based, so it’s important to research pop culture and industry news to see what’s on trend at the moment. This will make your event more relatable and relevant.
Review Your Theme in Relation to Your Company’s Event Goals, Values, Branding, and Purpose
Remember: your theme is an extension of your company. That being said, your theme must embrace the same values, branding, and purpose as your business. Review what your business is all about and make sure that the theme you choose reflects that. This keeps your brand image consistent, which helps attendees remember your branding for a longer period of time.
Choose a Topic That’s New, Fresh, and Hasn’t Been Covered by Other Conferences in the Past
While it’s good to pull inspiration from the themes that have been done before, you shouldn’t just copy and paste them into your upcoming conferences. Instead, find ways to improve on past themes and create something new, innovative, and memorable. After all, your goal is for your audience to experience something different.
Tips for Choosing a Top Conference Theme
To take some pressure off of your shoulders, below are some tried and tested tips you can use to choose a theme that suits your event.
Select a Theme That Will Help You Achieve Your Event Goals
Once you’ve identified your goals, you can select a theme that aligns with them to maximize its impact.
Consider the Logistics of Planning a Conference Around a Theme
You can have some of the best out-of-this-world conference theme suggestions, but if they’re not feasible in terms of your budget or logistics, then they won’t work. With that being said, coordinate with your team to see whether your ideas fit the budget and seem doable.
Brainstorm a List of Potential Topics
If you want something fresh, you need to gather a group of people from diverse professional backgrounds and open the floor to suggestions. You’d be surprised by how differently each person thinks and what they can contribute to the discussion. Who knows? The perfect theme may not come from one person — it could come from a combination of all your ideas.
Plan the Conference Around the Selected Theme
As the foundation of your whole conference, the theme should form the backbone of the whole event. This means that every activity, presentation, and speaker should be based on the selected theme.
If you have a theme revolving around, say, diversity, your speakers, activities, and presentations should reflect that. This is the best way for you to communicate a clear message so your audience will leave with a clear takeaway.
Integrate the Theme Into Every Touch Point — Before, During, and After Your Event
Speaking of takeaways, one way to guarantee that every attendee gets the message loud and clear is to integrate the theme wherever possible, including the invitations, programs, marketing efforts, brochures, name tags, signs, gifts, and even memorabilia if you have it. Your theme should be present in all aspects of your conference.
Keep your Conference Themes Simple
In the world of conferences, less is always more. By keeping your marketing conference themes simple and straight to the point, you can avoid miscommunications or misinterpretations. Set your laser focus on one topic and stick to it.
Promote the Conference and Get Excited for an Amazing Event!
The best way to get the word out and excite your attendees is to promote your conference. You can share event details by posting on social media, updating website content, sending emails to potential delegates, and more. This will get the ball rolling and let everyone know what they can look forward to.
Examples of Popular Business Conference Theme Ideas
Inspire and prepare the next generation to take on leadership roles and responsibilities by leveraging a theme on leadership development. This is a great theme if your goal is to empower the youth and influence the leaders of tomorrow.
Educate professionals about the ever-changing trends of the industry and share strategies that can put their marketing efforts on top with this theme. Prepare talks and workshops to help them apply what they learn from your event.
With employee turnover on the rise, it’s important to teach companies effective strategies to keep their workers satisfied with their jobs. With Employee Retention as a theme, you can focus on finding solutions to minimize resignation and addressing possible problems in the workplace before they become catastrophes.
Change is never easy. Help your audience transition, adapt, and transform to the changes in their culture, operations, and processes through a conference centred around Change Management. You can teach them techniques like communication, scheduling, and planning to help them seamlessly adjust to their changing environment.
Discuss opportunities for growth with a conference revolving around Emerging Markets. Review the economic trends of the past to see what trajectory the current trends are heading in. From there, you can determine what markets will be on the rise and help entrepreneurs seize future openings for their businesses.
The significance of sustainability is only growing as eco-conscious consumers continue to make waves in the market. Sustainability is the next big step companies need to take to stay relevant, so now’s the perfect time to set up an event that focuses on the importance of sustainability and how it can impact the future economy.
Companies often fail because they don’t have strategies in place to overcome the challenges they’ll inevitably face. With Strategic Planning as your theme, you can help business leaders establish their goals and develop the plans to achieve them while leaving space and support systems in place to accommodate the unpredictable nature of life.
Customer Service Excellence
Sometimes companies don’t have internal struggles, but interacting with their customers is a challenge. By enlightening them on the perspective of the consumer and laying out helpful methods for them to employ in their own businesses, you can help your audience excel in customer service.
Time Management for Professionals
Work-life balance has always been such a touchy subject. Especially since remote work has become a norm, professionals are having a hard time setting boundaries and managing their own time. Discussing time management and a work-life balance can help your audience evaluate and accept their shortcomings and strengths so they can allocate their time more efficiently.
Creativity and Innovation
Raise awareness of the growing importance of creativity and innovation in the workplace. Through your conference, you can demonstrate fresh design ideas, teach your audience about emerging innovations, and show them various ways to stand out from the crowd.
Get Event Concept Ideas from the Conference Experts
Event Fantastic is here to bring your conference party ideas to life with our comprehensive event services.
Through Event Planning, we can help you create unforgettable guest experiences.
Through Event Theming & Styling, we can transform your venue into a brand new world that embodies your unique theme.
Through Event Party Hire & Inventory, we can provide you with everything you could possibly need to make your corporate conference a major success.
Through Event Inspiration and Ideas, we can share incredible concepts that will elevate your event to a whole new level!
With this guide, you can find the perfect theme that will help you create a memorable affair, attract and excite your audience, and ultimately achieve your objectives.
If you want to make your vision into a reality, partner with Event Fantastic for your conference event. Together, we can build a show-stopping masterpiece that will keep everyone talking.